“bro I missed the CSK vs MI”. as we know IPL is in full swing. We often go to listen to this. If
you are watching on cable tv you can’t repeat the show once you watched it. But what is the
solution? ….. yes. There is a solution, you can watch your favorite show any time anywhere.
There are various OTT platform where you can watch repeated shows easily in your own
So, what is this OTT platform?
Over The Top media service. OTT is a kind of platform that enables us to stream live tv and
show via the Internet. In an early day or we can say if we look into the past 10year there
almost no kind of OTT platform. There were only a few kinds of entertainment methods. The
most popular was cable tv or antenna tv which we used to watch in our childhood.
Reasons why OTT Platform is getting massive popularity.
One of the main reasons for getting massive popularity of OTT is the COVID-19 pandemic.
as we are suffering from this pandemic, we all are doing work from home. Not only a small business but also big industries like entertainment industries have also suffered a lot due to COVID-19. Over the past several months nearly a very few movies are being released via traditional methods (releasing the movie in theatres). Big movie stars and producers are releasing movies on the OTT platform because theatres are being shut down and the only way to entertain the auditions is via OTT.
2. The digital India.
Earlier we use to watch movies and web series on TV and we use the internet only for
some work purposes or for only higher studies, but nowadays after digitalization
people prefer internet shows rather than TV shows. Even TV shows are available
online on OTT. Everything ha has gone digital and available online
3. Low data charges by telecom companies
One of the biggest reasons people prefer OTT is due to low internet costs. As we see
in the past, around 2 years back we have to pay a huge price for our internet usages.
At that time, it was not easy to pay heavy internet bills. But after the digitization
internet provider or the telecom companies have cut their prices by nearly 80%.
Thanks to them we can now stream our favorite shows online at the low cost as
compared to earlier days.
4. The efficient way to utilities our time
Efficient in such a way that every person can watch their favorite show. For example,
if there are 4 members in a house and everyone wants to watch their favorite shows at
one time, then it is impossible to do if they are trying to watch on TV, but they can watch their favorite shows in one time with the help of OTT platform. i.e., no remote fighting between siblings
5. Web series are getting more popularity.
As of now, movies are getting lesser and lesser attention than web series. Everyone prefers web series and there are many excellent web series available on several OTT platforms. However, TV has also many web series but somehow, they didn’t match the quality of the OTT platform.
Some most used OTT platform in INDIA.
It was 2016 when Netflix was launched in India, though its plans are a bit expensive,
but it has a lot of users here. Currently (till the 2019 survey) there are 2,000,000
active users in INDIA. It has among one of the OTT platforms which have a large
Prime had launched its prime feature in Feb 2016. Amazon was started in INDIA
way before this but in 2016, it launched its prime feature which includes its prime
service with prime video and audio facilities. Currently, there are over 10millions
users in the present.
Hotstar is owned by star plus. Till April 2020 it was only known as HOTSTAR, but
after, it is known ad DISNEY+HOTSTAR. Disney has bought HOTSTAR in INDIA
and INDONESIA. HOTSTAR has the maximum users in INDIA as compare to any
other OTT platform. (8million paid and 300 million active users)
Voot is also among the frequent users in INDIA and is owned by viacom18. It gained
popularity when during BIG BOSS, earlier Voot has free of any cost but recently its
owner changed this free OTT to the paid version.
You can enjoy all the past episodes of TV programs and is owned by ESSEL GROUP.
Currently, it has gained rapid popularity in the last few years and is owned by Balaji telefilms.
Sony liv is owned by Sony Pictures Network India. Currently, with 60-70 million
users it has become a favorite among movie lovers and TV shows lovers.
It also streams with some excellent movies. People who are movie lovers must love
Currently, there are about 40+ OTT platforms, which provide the ultimate entertainment for
us. The only thing which has to do is sit back and relax and enjoy your shows at any time.